Marketing Survival Strategies for the Attention Economy
One of the most influential social scientists of the 20th century, Herbert Simon, remarked that “a wealth of information creates a poverty of attention.”
Simon succinctly wraps up the challenges facing marketers in the Internet era. Inundated by information and media from all sides, prospects and clients continue to tune out and ignore traditional marketing tactics and message.
Firms of all sizes (with clients of all sizes) struggle with the central question:
How do we effectively cut through all the noise to establish authentic dialogue and relationships and… make money?
Join Jeremy Epstein, a “Marketing Navigator for the Attention Economy,” in a lively, interactive (and remarkable!) presentation that will:
- help you understand the fundamental macro-societal shifts impacting marketers
- provide guidelines for how to thrive as a marketer in the new environment
- share the ground rules for the new marketing
- educate you on the key concepts of using Social Media as a marketing channel
- offer suggestions on the first steps on the road to a Word-of-Mouth/Social Media marketing strategy
Bio: Over the course of an almost 6 year career at Microsoft, Jeremy implemented numerous scalable community building (and revenue generating) programs. His efforts were recognized more than once as US-wide best practices and he authored one of Microsoft’s most successful marketing blogs with over 110,000 views per month.
Since leaving Microsoft and “hanging out the shingle,” he has signed contracts with multiple clients including Johnson & Johnson and NYT best-selling author, Dan Pink.
A passionate technologist, Jeremy prides himself as early adopter with email (1991), a personal home page (1992), and blogging (2000). His career highlights include a start-up with his brother (SilentFrog) and award-winning interactive marketing in Tokyo.
You can read his blog (and more) at www.ignitingtherevolution.com or find him on LinkedIn, Facebook, Twitter, Plaxo, and FriendFeed (among others)

Comments
Adam said on 7.22.2008 at 12:42 PM
I've seen this presentation. It was one of the best I've seen in a very long time. I never once felt the need to reach for my blackberry. And if you know me, you'll know that nothing else needs to be said.
Read the book. Buy the lunchbox.
Jeremy rocks!
Julianne Brilliant said on 7.24.2008 at 1:47 PM
Jeremy's preso is one of those that lingers and inserts itself into future conversations and business planning meetings! This is one of the most practical, real-world, yet fascinating presentations out there.
And yeah, I didn't reach for my iPhone myself-- and it was the day that the new apps came out!
Josh said on 7.24.2008 at 6:09 PM
The presentation was great. It helped take a management team that didn't really "get" social media and its potential place in our organization and got us talking about new ways to integrate it with what we do and bring added value to our customers.
Brian said on 7.25.2008 at 10:17 AM
Great presentation, thank you!
Coleman said on 7.25.2008 at 10:41 AM
A presentation is only as good as the presenter. That is not to say that Jeremy's presentation itself wasn't stellar - it was. However, it's Jeremy, himself, who provides the insight, the education and the entertainment.
As with any successful presentation his slides are visual and spark ideas on which he then elaborates engagingly.
You've got to see it to believe it!
Mark S. said on 7.25.2008 at 12:07 PM
Jeremy's presentation was amazing, he had a diverse audience hooked from the moment he walked in to the moment he left. I really appreciated his ability to take complex and emerging ideas and present them in a way that helped uys understand and relate to them.
He left me wanted to sign-up for facebook, now that is an accomplishment.
Jesse-Fool said on 7.27.2008 at 10:45 AM
I walked into Jeremy's presentation having no expectations. I had heard a number of speakers in the past talk about the importance of WOM and Social Media Marketing, (Seth Godin, Craig Newmark, etc..), and was prepared to hear a re-hash of the same stuff (all good stuff IMHO).
I was pleasantly surprised by the engaging way Jeremy presented its importance to our business, and provided some action items to begin leveraging this knowledge.
Jeremy's love for the subject matter is obvious, and it enhances the quality of his presentation.
Matt said on 9.02.2008 at 4:25 PM
Jeremy recently presented to a few of the LaunchBox08 portfolio companies. His presentation was insightful and full of useful anecdotes and examples of online marketing in action. Jeremy himself is an animated presenter who holds attention and tells great stories to make his point. Most importantly, he was able to suggest concrete actions for each company to execute in order to drive traffic and engagement.
Sean said on 9.02.2008 at 5:01 PM
Great stuff. In a presentation on how to capture consumer's attention, Jeremy "walks the walk" - with engaging anecdotes and lots of take-home value.
Ginni said on 9.08.2008 at 9:43 AM
Jeremy's engaging presentation style and relevant examples kept our team interested throughout. I walked away with a list of ideas triggered by his comments that should help us increase the value we get from social media and WOM efforts in the future.
I also was very impressed that he really "did his homework" before presenting to us, and thus was able to connect directly to our business model and customer profile.
John Fineran said on 9.10.2008 at 6:08 PM
I was fortunate to see Jeremy give this presentation today!
What a GREAT, HIGH ENERGY presentation it was.
Definitely, one that I will refer to often.
Though, his "mini" business card threw me for a loop! LOL!!!
Fin
Tien Wong said on 9.10.2008 at 10:12 PM
What a great presentation this morning! Spot on, funny, informative, witty, and super engaging. His "8 Tips" are a blueprint on how to address the dynamic and exciting new opportunities in today's marketplace. Wow!!!
Jim Spiro said on 9.11.2008 at 11:28 AM
I thoroughly enjoyed Jeremys presentation. He was very informative and hit on many of the points which I had hoped to learn more about. I was also impressed with how accessible he was after the presentation and his willingness to answer questions pertaining to Marketing through Social Media.
David Mitchell said on 9.11.2008 at 3:26 PM
Jeremy is an engaging speaker with lots of good information on the use of social networking in business development and customer satisfaction
Sheila Gindes said on 9.11.2008 at 5:02 PM
Jeremy had me at "hello". He was very engaging, his delivery was dynamic, he knew his audience, and, oh yeah, the information he offered was very useful, which wouldn't have mattered if we weren't listening so intently!
Lauren Nelson said on 9.12.2008 at 9:58 AM
Absolutely outstanding! I would highly recommend attending one of his lectures if you can.
If Jeremy starts selling Kool Aid, I'm buying.
Michelle Poage said on 9.12.2008 at 8:25 PM
Jeremy,
His speech on Social Media was fantastic. I was so enlightened and now on Linkedin more than ever. I loved the 8 Survival Strategies.
I would love to attend other speeches given by Jeremy!
Lew said on 9.13.2008 at 3:26 PM
Jeremy's presentation on Social Media was enlightening, educational, and engaging. A superb presentation with a terrific message!
Robin Lane said on 9.16.2008 at 10:47 AM
Great presentation with a lot of useful information!
Phil said on 10.29.2008 at 11:19 AM
Good stuff Jeremy...not gonna lie, I'm now thinking about drastically changing my voicemail to let people know I'm changing the world (while taking it over at the same time.) His references to pop culture as analogies to marketing strategies hit home. Also, engaging the older audience members to consider online/technological outreaches went swimmingly. Olive Garden should be listening.
Lisa said on 10.29.2008 at 11:45 AM
When I was told that I was going to have to sit through another boring presentation about best practices, I was not excited about it. New to the profession, I am constantly inundated with these types of talks.
Jeremy, however, was extremely engaging! As a product of the internet generation, his philosophy about the "attention economy" and how to get the attention really resonated with me. I'm looking forward to putting his advice into practice!
TL GREEN said on 10.29.2008 at 11:55 AM
I'm definitely one of those raving fans from the Jeremy's presentation given by yesterday at the Destination DC meeting because right before it started, I was outside doing free PR for Endless.com (a shoe lovers paradise) and Karen McKinney, Baskets-n-Bags, Inc.(makes the best gift baskets for any occassion). I will definitely continue to work this way and help change the way we network in our world. Thanks Jeremy!
Mariana Gerzanych said on 10.30.2008 at 12:51 AM
The beauty of your presentation is not that obvious. Your advices will not make or break a business but they make one think. The idea of change has to come from the listener and you are a good catalyst. In this world that's Huge!
charles kauffman said on 10.31.2008 at 1:29 PM
I am a community relations strategist and am marketing director of Vamoose Bus (www.vamoosebus.com) which provides luxury non-stop scheduled bus service between New York’s Penn Station and Bethesda and Arlington for $25 each way. I attended a meeting recently of DC Destinations. Jeremy Epstein spoke on the subject of “Turning Your Customers Into Your Salesmen”. He focused on inducing satisfied customers as spokespersons to spread information on services and products and he outlined the latest web tools and methods for distributing that information. While direct marketers have long known that “recent customers’ are the best source of repeat business. Jeremy’s ideas of how to entice them and actively use them to “spread the word” to new customers stimulated me to explore this new and virtually limitless approach to promotion. Jeremy’s sense of humor, high energy level and contagious enthusiasm and pragmatic advice combined to make this a valuable event.
Kelly said on 11.10.2008 at 10:36 PM
Ditto to all of the above! Jeremy was engaging, communicated well and with passion. I would give him two thumbs up and would listen to him speak again!