Following up on the post from the other day, let me offer this idea.

Your brand (macro or micro) can survive a hit, provided it meets the following criteria:

1. it is a conscious decision by you to de-invest in one area (taking a hit) so that the ROI in the new area will outweigh any short-term losses
   
2. you have enough brand equity built up (a reserve, if you will) so you aren't in the red (this may be 84 recommendations on LinkedIn- ok, shameless self plug there :-)]  or years and years of providing high quality service.

So, go ahead  and re-invent yourself, but do it with a plan.

I'm curious...what words do you think express YOUR micro-brand?