Will sex always sell?
Saw this during the Stanley Cup Finals, but have been ruminating on it a bit.
Now, I'm not the world's biggest feminist, and I'm certain my perspective has changed with the birth of daughters, but I found myself wondering: aren't we above this?
I mean, the sexual tie-in is just so weak. It's like
"ok, here's our product, now let's spend a bunch of time and money getting you to fantasize about hot women."
Am I getting too old and jaded here? Too cynical?
At least it's not a new perspective for me, as I blogged here.
Comments
Jackie Huba said on 6.10.2008 at 12:19 PM
Jeremy,
I saw this ad many times during the Stanley Cup finals and was appalled at the thinly veiled sexual connotations. Very lame.
Joan Muschamp said on 6.11.2008 at 3:46 PM
I totally agree. It isn't well done- not funny, not particularly creative. Bring on the BudLight commercials!
Jeremy Epstein said on 6.11.2008 at 3:55 PM
Jackie/Joan--I guess the real question is: when will consumers start punishing companies for this type of misogynistic behavior? Or maybe their audience is rewarding them?
Gadi said on 6.12.2008 at 11:20 AM
Not sure if it's an "audience reward" or a "but they are doing it" scenario. See Joan's comment.
Josh Chambers said on 6.12.2008 at 6:03 PM
That ad made me vomit all over. It seemed like whoever made that spot just surrendered their creativity. As if, one day they woke up and realized, "Nothing else has worked...I give up, sex it is." Epic fail.