I’ve aruged why a recession might be good for social media strategy.

Now, I’ll take the other side. Here’s why it might be bad.

It’s going to be a gold rush. And gold rushes bring out everybody who smells money.

This happened back in pre-bubble 1.0 era.

Lewis Green summed up the current (building) demand for social media strategy in a post a few months ago where he quoted an audience member who said:

“Your presentation is really good. But we already know we have to embrace Social Media. What we need to know is how.”

And the clients lack of knowledge makes them vulnerable and susceptible to the modern snake-oil salesman of “social media” strategy.

Now, I know there are folks who are FAR deeper into social media than I am. But (trying to be humble here), I’ve spoken with enough of them and gotten the feedback that I can “play at this level.”

However, I’ve also spoken with a number of folks who claim to be social media strategists, but man… well they just aren’t, or shouldn’t be.

You don’t need to know how to configure a server, but you should know what RSS is and why it is important.

Caveat Emptor

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