CAll me out of the loop, but I had never heard of  “Five Guys Restaurant” until yesterday.

Met up with Adam Goozh, Managing Director over at WashingtonVC and he went in for a bite.

He was incredulous that I wasn’t familiar with the chain.

Then, he proceeded to roll off a number of reasons why he absolutely LOVED the restaurant. It’s authentic story (just does a few things….very well with a basic menu), its high quality, and the ambience.

I was loving the positive WOM that the company had obviously generated.

As we were waiting for his order, I saw this sign at the soda fountain.

A lot of places have signs proclaiming their love of the customer, but it was great to see it at Five Guys AFTER Adam had already demonstrated that they live by it.