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Specializing in All Styles?

Tuesday, September 23 2008

042 Now, I’m no expert in African hair braiding or the styles thereof, but I’m wondering if this sign is good marketing.

If a prospect asks you “what do you specialize in?” and your answer is “everything?”, does that really mean anything?


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Comments

jdub the meturgamon said on 9.23.2008 at 3:15 PM

Now, I'm not an expert in African hair braiding, but isn't that itself a specialty? I mean, it's like going to an ophthalmologist who treats all eye conditions. You say "hey, I have an eye condition, I'll go to the ophthalmologist." So, presumably, one interested in African hair braiding would presume that they can handle all aspects and styles.

Presumably, what they meant was "Specializing in All Styles of African Hair Braiding" as opposed to a regular beauty salon that probably is not experienced. I agree it was inartfully worded, but I think my interpretation is what they meant.


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