Thanks to Rohit, I've started to look at the world through the lens of "personality." It is obviously a differentiator in dealing with individuals and now, with companies.

I mentioned it before here re: Xobni, and today, I was changing my preferences on SocialMedian and saw this drop down box.

A familiar experience made unique and it conveys the personality of the company.

And yesterday, got the email from Moo Cards for my new business cards. (I ordered 100 of them and will see if recipients view them as "remarkable." If yes, order more, if not, order new ones. Perpetual beta, baby!)

Anyhow, here was the note:

Hooray!
The following items from your order are in the mail:
1 x MiniCards (100)

Please note, as your order will be shipped via First Class/Airmail, it
should be with you in around 5-7 working days, but that it won't have a
tracking number.

Remember, I'm just a bit of software. So, if you have any questions
regarding your order please first read our Frequently Asked Questions
at:

http://www.moo.com/help/
and if you're still not sure, contact customer services (who are real
people) at:

http://www.moo.com/service/

Thanks,
Little MOO, Print Robot
MOO "We love to print"