Continuing the series from here. Beginning here.

The Rhythm and Process of Network Management

There’s no way around it. It’s going to take work on your part.

Building your network is easy.

Cultivation is difficult.

And, frankly, this is where most people fall down. Because it is hard work.

Whether you have a Networking Event Follow-Up SOP after an in-person event or you check Facebook every day and write a personal note on the walls of birthday celebrants, you just need to do it.

Day in and day out.

This is where you will differentiate yourself.

By executing….consistently….over time.

So, spend some time thinking about what you could do.

1. think about 3 people in your network who you think would enjoy meeting each other and broker the introduction
2. send a monthly email of super high-value links to your contacts that will make them better at what they do (remember: relevance is credibility!)
3. find five status updates that pique your curiosity and comment on them

These are just ideas. It doesn’t matter so much (ok, it does), but what really matters is that you have a plan…and execute it.

While you want to automate and operationalize, you want to do that while keeping it personal.

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