I've been asked before, "so, if everyone is trying to 'be remarkable,' will that just make us all generic?" 

Will it be common to be uncommon?

I don't think so.

That is, if being remarkable is an extension of you. You are remarkable in some way, aren’t you?

Business cards is a favorite topic of mine and I point to Joey Coleman's as the best example of a remarkable business card that I've ever seen.

In New York recently, I met Robert Scoble, whose card (while generic on the front side) is remarkable in its 3-d like effect on the back.

Howard Greenstein offers utility and memorability with a "I met Howard at:" with a picture.

Philippe Labelle of Zefridge, "Family Networking with a Purpose" has a Moo card (somewhat remarkable, but somewhat common), with a picture of his family on the back (see Amex ad for that one).

It's remarkable because most people don't put pictures of their family on their business cards, but his business is family networking, so it makes sense and gives his brand personality.

Remember, the beautiful thing about the "remarkable" objective is that it's easy to tell if it's working.

If people get your card and say something out of the ordinary about the card itself, it's remarkable.

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