It's a cinch.

When we talk about revolutionizing the process for interacting with customers (creating a culture of listening, pro-active gestures, and collaborating to create remarkable products), it's important to remember (and be transparent) about the fact that you are in 'perpetual beta.'

You don't need to 'stop the presses' and do everything at once.

It's ok to take one small step.

Try listening.

Try a social gesture'

Just tell your customers:

"hey, we're trying this new approach. We know it'll be rough, but we think it'll serve all of us better in the long run. Help us out here and we'll all be better off."

Don't worry about "getting it right," because there is no right.