Jackie and Ben over at Church of the Customer continue to feed my reading habit.

Just found out that I was one of the lucky winners of a contest held at the Society of Word of Mouth forum. I get a copy of Accidental Branding: How Ordinary People Build Extraordinary Brands (review pending).

This makes me 2 for 2. (pat on back!)

I also won a copy of their great book (you must read) Citizen Marketers after winning a contest last year to figure out what was missing from the picture.