When I started out in the Internet business professionally (c. 1996), the driving force that motivated me was e-commerce. Snickelways' (one of my first employers) guiding mantra (it's name in fact) came from the idea that the Internet would simplify transactions and facilitate business.

Now, 10 years down the road, I think about the transactions I made online...on Friday alone.

• sold two items on eBay (one to Poland) and bought 1 item
• bought a pair of shoes ( have wide feet) from Hitchcock
• moved money from my Fidelity account to my NetBank account to my Prosper account
• made a trade at eTrade
• bought a new printer/scanner/copier from Costco
• made a donation via Network for Good after researching the effectiveness at CharityNavigator
• reserved a book at my local library
• set up an affiliate link to promote the book, Moneyballvia Amazon (and get paid if someone buys) 
• and supported some of my partners doing events through Microsoft Partner Events

And it all probably took less than 1 hour...The cost of doing business and trying things continues to drop.

Now the question is...how are you modifying your business to

1. be prepared for this ongoing wave of change
2. take advantage of it