introduced a friend of mine who sells coffee service to the office manager a few months ago.

Today, I was in the kitchen, and saw his company's machine getting set up.

I was a bit irritated.I called him.

"Hey, how come you didn't call me to say 'thanks for making the intro?'"

His excuse was lame. No time, etc.

No time to thank someone who began the process for helping you land a contract? Ridiculous.

Referrals are one of your best ways to grow your business. Do something to make those people feel special.

Here are some partners who do it right: A Tale of 3 Referral Awards