So, the other night, I had the opportunity to be a guest (along with my buddy, Jason-he of the famous networking gaffe-but a great example of a guy who has reinvented himself, see his blog) on Jonny Goldstein’s very popular weekly Internet TV show.

The topic: “The Perpetual Beta of Your Story”

 

I’ve justified a lot of my recent posts under the rubric of “perpetual beta.”

• My evolving sales process
• The “story” I tell (authentically, of course) to differentiate myself and have clients remember me (and here’s beta 2).
• Getting site feedback for the best user experience
• How I position my interactive discussion for groups
• thoughts on effective networking
• who is the true audience for the Jer979.com site?
• and even helping my client, JNJ, with their Purell messaging

The basic idea is:

if I am willing to put myself out there a bit and risk appearing less than 100% perfect, the rewards I will get in terms of community feedback are completely worth it.

I’d rather have my community of readers tell me something is stupid than a potential client be less than impressed.

It’s a fine line, of course, as potential clients can/do read the blog. I still feel that the “mass collaboration” efforts are worth the risk.

Question is: where’s the balance between looking for feedback and looking like a fool?

Enjoy the show and be sure to tune in to Jonny every week. The guy is great!

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